From project planning and design through final construction or refurbishment, Terra LLC provides comprehensive development and expertise. Whether it is a multi million dollar mixed use luxury resort project or a small budget family hotel business, Terra LLC strikes with a clear definition of a property's position and potential for a maximum result, even with a tight financial plan.

• site evaluation and acquisition
• feasibility studies including
  
  
  • in-depth market potential analysis
  • concept development with business concept and inspirational story
  • financial viability calculations
  • 5-year budget projection
  • investment return analysis
  • capital improvement analysis
  • preliminary construction and related cost estimates
• mixed use or single use resort/hotel developments
• enhancement of property value through renovations/restorations
• development of small pocket solutions
• master planning
• exterior and interior design concepts and briefs
• co-ordinate input with architects, interior designers, engineers, M & E consultants, ect.
• review and advise on all design and drawings for all areas, facilities and amenities including
  
  
  • landscaping, graphics, and marketing materials
• generation of business plan for construction phase
• preparation of tender documents
• assistance with contractor selection and review
• project management services including
  
  
  • supervision of planning, follow-up, co-ordination and development of project
• construction and renovation management
• advise on mechanical and electrical requirements, all FF&E and all operational systems
• co-ordination of all involved parties
• assistance in FF&E purchase
• assistance with preparation of project plans required by lenders
• franchise affiliation including evaluations and agreements

Terra LLC provides a complete range of services in all pre-opening phases. At this stage, detailed operational planning combined with a clear overview must be performed to ensure a harmonic opening and successful operation of the property. Terra's performance includes the following:

• preparation of
  • budget
  • estimated P&L accounts
  • working capital requirements
  • staffing and salary guides
  • operating policies and concepts
• sales and marketing support
  
  
  • printed and electronic design
  • production and distribution
  • PR activities
• lease negotiations
• concession contracts
• co-ordination of entire design team throughout the pre-opening period
• development of pricing
• recruitment, interview and hiring of all key personal
• soft opening and/or official launch event

In today's competitive environment, successful organizations will be those that focus on principles that directly relate to guest satisfaction, professional staff, and quality management techniques that maximize the return of investment and property value.

• development of annual business plan
• identification and implementation of key objectives
• administration of all company policies
• performance of inventory management
• establishment of internal control guides
• introduction and performance of quality control
• development of strategies to enhance revenue
• development of marketing plan
• recruitment, interviewing and hiring of all key personal
• implementation of turn-around solutions
• development of profit-center
• execution of day-to-day performances
• financial reporting
• training and guidance of key personal
• establishment of real time P&L overview
• implementation of information technology with real time feature

We will analyze market positioning, the market mix and all marketing and sales strategies required to drive revenues of the property. Each hotel/resort is marketed under its own specific strategic plan with emphasis on:

• annual sales & marketing plans procurement
• marketing concept development
• product development and positioning
• internet marketing and website development/optimization
• exposure to major travel websites
• connection to internet booking engines
• collaboration with national and international travel agencies
• identification of customer
• development and implementation of revenue/yield management programs
• development of sales initiatives
• marketing cost/benefit analysis
• graphic design assistance
• public relations

We implement a full service financial analysis on each property. Each property will be analyzed based on pre-determined standards and efficiencies and against industry norms based on the particular country. Specifically, we review the following:

• development of model packages to project operations revenue and expenditures
• budgeting and forecasting in real time and/or monthly statements
• revenue management and cost control in real time
• cash flow statements and analysis
• uniform statement of accounts reporting system
• financial restructuring
• inventory control in real time
• bankable feasibility

Of crucial importance is the need to recruit an attentive and skilled workforce, one who can deliver the promised quality product and service. Developing and maintaining a committed, competent, well-managed and well-motivated team is one of the biggest challenges in today's hospitality industry. Terra LLC can assist with the following:

• communication of key goals and objectives with all management staff
• implementation of employee training and motivational programs
• acquisition of wage survey to establish competitive wages and benefits by market
• creation of 'esprit de corps' between key personal and all employees
• recruitment, interviewing and hiring of all key personal